New Project - Simulating Experience

I have been given the new brief for the next project I am to complete. The brief says:

Design and build a simulation which triggers a specific experience or emotion in the user/viewer. There is no limit on scale and should succeed in creating a complete and extreme atmosphere which exposes the user to a personal fear, fantasy, snapshot in time. Use whatever medium necessary to convey the experience: video, sound, smell, movement, vibration, electronics, furry carpeting, lights, colour, etc. The simulations should be fully functional for the interim exhibition. Somethings to think about about:

• Does the work have a real-world context? Is it an intervention, a performance, a service?
• What constitutes experience? How does one artificially replicate it?
• Does the project speak of larger systems? does it make aware something intimate?
• Is it for a single participant or a group? Is is public or private?

So, first impressions of the project are that I feel very overwhelmed and don't really have a clue what I want to design/make. I will have to have a more thorough look through the recommended resources andsee what I can come up with.